IDC Special Report: 2009 IT Spending, Marketing, and Sales Forecasts

In December 2009 IDC analyzed the technology landscape from three perspectives: buyers, marketers, and sales. 2009 is going to test them all.

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IDC’s Trends, Forecast, and Essential Guidance for Tech Marketers: 2009 Barometer

IDC profiles leaders in marketing operations and programs and provides guidance on planning budgets for next year. Click here to obtain the full report.

IDC's Sales and Marketing Organizational Transformation

This IDC Insight offers IDC clients with guidance and road map toward transformed organizational structures that are designed to better meet the needs of today's tech market buyers. Click here to obtain the full report.

IDC's Sales, Marketing, and Market Intelligence Taxonomy, 2008: Guidelines for Cost Control and Resource Allocations

IDC's Sales, Marketing, and Market Intelligence Taxonomy is a reference guide for resource planning, budgeting, and cost control. Click here to obtain the full report.

Current Economic Outlook IT Budget & Staffing Survey

CIO has just completed a survey of IT executives and their spending plans for 2009. Find out how they’re responding to difficult economic times and how their decisions will affect tech marketers. Click here to obtain the full report.

Viral, mobile campaigns up Marketers opt for lower-cost tactics to engage customers and prospects

As marketers slash budgets in the face of a worsening economy in recession, they are taking advantage of lower-cost, engaging and dynamic online ad technologies to reach customers and prospects.

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Study Finds Online, Trade Shows Dominate B-to-B Spending

A survey of business-to-business marketers indicates that nearly half of all business media budgets are now spent online. The study, conducted by Hearst Electronics Group and Golden Group Communications, was fielded in August and September, indicates the trend toward online marketing spending – including display, search, Web site design and development, and webcasts – would continue into 2009, mainly because B-to-B marketers believe it generates better quality leads than traditional media.

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Technology marketers require performance-based programs that take lead generation beyond business card information. IDG Market Fusion services provide unique insight into IT buyers, their interaction with information, and assess their readiness to make a purchase.
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The IDG TechNetwork has passed 120 million pageviews per month and 40 million monthly unique visitors. The media/ad network of non-IDG publishers has grown to almost 200 serving tech enterprise, enthusiast, and gamer/entertainment audiences.

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Network World's John Gallant interviewed tech buyers across a range of industries from financial services to manufacturing and media to government. Listen to the Boston roundtable discussion and Denver roundtable discussion about virtualization, information management, security and the importance of green products.

Marketing Budget Cuts of 15% for First Half 2009

Within the technology marketing sector, I predict budget cuts of 15% or so for the first half of 2009. And within the typical marketing mix, the events budget and traditional-media advertising will bear a dis-proportionate share of those cuts. Given the trend of accelerating spending on digital advertising, it is more likely then ever before [...] Read the full post